Almost a decade ago, our team came together for one of the most meaningful photoshoots we have ever organized — a tribute to life, courage, and beauty as part of our annual Breast Cancer Awareness Campaign in Dubai. Surrounded by a passionate team of creatives, we aimed to capture not just stunning imagery, but heartfelt stories of survival, empowerment, and hope.
This intimate shoot reminded us how precious life truly is and how many untold stories remain hidden until someone finds the strength to share them. Our model Jaana that day was a brave breast cancer survivor, a woman whose grace and resilience touched every person on set. Through her journey, she showed us that beauty is not only found in a gown, but in the courage to embrace each new day with confidence and gratitude.
To honour the campaign, we selected a breathtaking wedding dress in Dubai created by Helen Miller Bridal, a designer we proudly represent exclusively in the Middle East. The gown featured a unique high-low silhouette, a delicate one-shoulder strap, and a vibrant pink bodice — the signature colour of breast cancer awareness. Every detail symbolized femininity, strength, and hope.